2. Client Data
2a. Why Do We Have Client Data?
Inkblot Academy, LLC is a company that specializes in research-related training and consulting. This means that the primary business of Inkblot Academy is to consult on our clients’ research projects. Consequently, any data sets collected as a part of our clients’ research are often transferred to Inkblot Academy for statistical or research consulting.
2b. What Information Do We Have?
All of the consulting performed by Inkblot Academy is often done on opinion-based research that focuses on respondents’ self-reported thoughts, feelings, and behaviors. However, if the client has asked respondents for personally identifying information (“PII”), such as name, address, or phone numbers, we ask the client to delete these columns before sending the data set over to us. When talking about what data can and can’t be transferred to Inkblot Academy, there are two classes of data we will accept:
• Meta-Data – Meta-Data is data that is recorded automatically about the respondent. This includes:
o Date and time the survey was started
o Date and time the survey was completed
o The referring link
o The session ID
• Self-Reported Data – Self-Reported Data is data that the survey respondent has filled out and willingly submitting to the client. This can take a few forms, including, but not limited to:
o Text data – Text data is when a respondent needs to write/type in a response manually (as opposed to selecting an answer), like the number of boxes they purchased, how much they spent on a product, or the first thought that comes into their mind when they think about the brand.
o Scale data – Scale data is when we ask respondents to apply a numerical score to the extent they disagree or agree with statements. This can also be referred to as “Likert scale” data.
o Ranking data – For ranking data, we ask respondents to order options from most to least preferred.
o Single-select or multi-select – For single-select or multi-select questions we ask respondents a question and provide them with a number of answers from them to choose from.
2c. What Do We Do With This Information?
All of the information we have from our clients is anonymized, aggregated, and analyzed.
By “anonymize” we mean one of two things:
• Automatic Anonymization – We ask our clients not to send us personally identifiable meta-data such as IP Addresses, geo-locations, and invite data.
• Manual Anonymization – In some surveys, respondents will use open ends as an opportunity to include PII or other sensitive information, such as name, address, or phone number. We ask our clients to go through the data and if there is PII discovered in the data, they should delete it from the CSV version of the data transferred to Inkblot Academy.
In addition to anonymity, once transferred to Inkblot Academy, your data is kept confidential. We do not give or sell client data to anyone.
By “aggregated” we mean that when Inkblot Academy processes and reports on a data set, it does so overall or by subgroups rather than reporting on a single case alone. However, there are some exceptions to this rule, such as when data processing requires the identification of outliers or if the goal of the research can be accomplished through the identification of unique cases for inspiration and innovation.
By “analyze” we mean that all of the data is usually analyzed via descriptive, inferential, or other more advanced statistics. These statistics are usually sent to the client as an output of the statistical program(s) we use.
Once the data is anonymized, aggregated, and analyzed, it is only used for consulting purposes with the client. It is not used for any other purpose.
2d. How We Collect This Information?
We do not collect the data for our clients. Consequently, for more information on how your data was originally collected, you would have to contact the client.
However, Inkblot Academy does “collect” the data from the client. By “collect” we mean the data sets are transferred from the client to Inkblot Academy via whatever method is specified by the client.
2e. What If I Don’t Want My Information Collected?
There are two ways to prevent or manage the research data we collect:
• Don’t submit your information to Client surveys – The easiest way to prevent us or the client from collecting your data is by not giving it to them. You have every right NOT to submit your information to our clients’ surveys.
3. Marketing Data
3a. Why Do We Collect Marketing Data?
Inkblot Academy collects marketing data to better help our customers. By using marketing data we can develop new products and offerings that help us better meet our clients’ needs.
3b. What Information Do We Collect?
There are three types of marketing data that we collect:
• Mailing List Data
• Email Interaction Data
• Contact Page Data
Mailing List Data - On our website there are a number of places where you can sign up for our mailing list. Examples include, but are not limited to:
• The general Newsletter Form
In all of these cases, the form requires that you submit the following information:
• Your first name
• Your last name
• An email
Submitting this information will add you to our mailing list. This means that from time to time, Inkblot Academy will send you marketing emails.
Email Interaction Data - Because our marketing emails are managed through a third-party vendor, Mailchimp, your interaction with these emails provides additional information that is collected via Mailchimp’s cookies or other tracking technology. The two types of data that are collected by Mailchimp include:
• Device information – including IP address, operating system, browser type, among other information.
• Usage information – including interaction with the email, such as date, time, page views, clicks, among other information.
Contact Page Data - On the “Contact” page, users can provide their information to contact us. This form requires that you submit the following information:
• Your first name
• Your last name
• An email
• A subject line
• A message
• Whether or not you want to be included in our mailing list
This information is email directly to the individual in charge of new business development.
3c. How We Collect This Information?
For “Mailing List Data” and “Contact Page Data”, The above information is collected only if the visitor consents—that is, only if the visitor enters their information and submits it to us. We also use a double opt-in verification on most forms, so that after entering and submitting your information, you then must verify that you want to opt in to the mailing list via email. This insures that we are only contacting those who want to be contacted.
3d. What If I Don’t Want My Information Collected?
There are two ways to prevent or manage the marketing data we collect:
• Don’t submit your information to our forms – The easiest way to prevent us from collecting your data is by not giving it to us. You have every right NOT to submit your information to our forms.
• Unsubscribe – If you submitted to our forms and joined our mailing list, you may one day decide you no longer want our emails. If this is the case, all of our emails have an “unsubscribe” button, which allows you to take yourself off our mailing list.
4. Website Data
4a. Why Do We Collect Website Data?
We collect website data to optimize our website to your preferences.
4b. What Information Do We Collect?
All users who visit our website have the following information recorded:
• Device Type - We collect whether your visit was done on mobile, desktop, tablet, or other.
• Visitor Source – We collect whether your visit was on Chrome, Safari, or other browsers.
• Operating System – We collect whether your visit was on an Android, iOS, windows, or other operating systems.
• Traffic Source – We collect whether you visited our site directly or whether you were referred to by a search engine, a link from another site, a display ad, or social media links, among others.
• Geography – We collect the city, state, and country from which you visited our website.
• Google Search Words Used – We collect search terms used to get to our site.
• Site Activity – We collect date and time visited, visitor IP address, and the page(s) visited.
• Conversions – We collect whether or not you use certain buttons or forms after seeing one of our advertisements.
4c. How We Collect This Information?
We capture the above information (see, “Section 4a”) using “Cookies.” Cookies are small pieces of data that websites store on a device or browser to improve the user’s experience. Cookies stay on the users device or browser for a set period of time before expiring. For example, some cookies expire immediately after your session has ended, while other cookies won’t expire for 3 years. This practice is commonly used across all websites, especially commercial websites. All users who visit our website may have the following cookies installed:
• Functional and Required Cookies – These cookies help with core functions on the website. They are required because they allow visitors to navigate effectively and use key features they might otherwise not be able to use.
• Analytics and Performance Cookies – These cookies allow us to better analyze how users interact with our website. This allows us to continually improve and optimize how the website performs.
• Advertising Cookies – These cookies allow us to show our services to potential customers or to track if potential customers took a desired action on our site.
The cookies we use are from three different third-party vendors: Squarespace, Mailchimp, and Google. Specifically, the Google services used include Google Ads, Google Analytics, and Google Search Console.
To see a list of the cookie names, duration, and purpose as explained by Squarespace, visit their page on cookies here.
To see a list of the cookie names and purpose as explained by Google, visit their page on cookies here.
To see a list of the cookie names and purpose as explained by Mailchimp, visit their page on cookies here.
To see a list of the cookie names and purpose as explained by SurveyGizmo, visit their page on cookies here.
4d. What If I Don’t Want My Information Collected?
There are two ways to prevent or manage the website data we collect:
• Clear Cookies In Your Browser – Most devices/browsers allow you to see what cookies are installed. They also provide you with the option to delete all cookies or to delete cookies from a specific website. Resources to help you do this can be found here: